Think Art Loud

Inspiring, Encouraging, and Promoting the Handmade Arts and Artists

Posts Tagged ‘selling on Etsy’

Pretty much every time I get talking with someone about my jewelry business, it’s not long before I get asked if I have an Etsy store. The answer is no. Well, technically, yes I do; in fact I actually have three different Etsy stores, however, every one of them is as barren as the Mojave Desert. Why? Because Etsy has problems. Etsy started off as a great site providing a much needed service for artists who wanted to sell online but were unable to create/run their own website. Unfortunately, Etsy has run into some serious problems and is no longer what it once was.

The first problem with Etsy, is that the site has grown to be too large. There are so many sellers there that, unless you are a master at marketing, promoting, and advertizing (or already have a large following that knows to find you there), you get lost in the shear number of sellers. Now with any store you set up, no matter what site it is on, you are always going to have to do a lot of marketing, promoting, and advertizing to really get it to take off; however, this is made monumentally more difficult when that site is the size of Etsy. But as difficult as the size of Etsy is to overcome, it can be done and this is not the biggest problem with Etsy.

The biggest problem that sellers on Etsy are facing is that Etsy has abandoned their original stand on handmade. Etsy is being flooded with manufactured items and resellers of other people’s handmade work. Now, this doesn’t come as a shock, Etsy’s been having issues with manufactured products for years, however, instead of standing firm, Etsy has caved. Recently, they decided to allow sellers to farm their designs out to manufacturing plants. They called it being “handmade in spirit.” That although the ‘artist’ didn’t make what they are selling, they designed it and so its essence is still handmade. I’m sorry, but when it comes to handmade, it is not the thought that counts.

Because of this, many sellers are leaving Etsy, and, eventually, with them will go the buyers. Now don’t get me wrong, I’m not saying that everyone should just abandon ship. There are still those on Etsy that are doing very well and there likely always will be. Unfortunately, this is not the norm, and it’s not likely to get any better. As more artists leave Etsy, more manufacturing will take their place, and those buyers that went there looking for handmade will leave also.

For those that are reading this and are still doing well on Etsy, that’s great, but keep a close watch. Don’t jump ship at the first sign of trouble with your store, but don’t wait until the ship’s underwater before you decide it’s time to bail. I hope you won’t need it, but have an exit strategy ready just in case. And to those that are new to online selling and looking for where to set up shop, before you buy your ticket for the Etsy ship be sure it’s going in the same direction you want to go. While Etsy may be the best known option for selling handmade work, it does not mean it is the best option. There are a lot of other options out there now (Zibbet, Handmade Artists, Indiemade, just to name a few). Also, Etsy has a lot of fees and they add up quickly, so, before you start racking up a bunch of fees, you might want to do some research into the other options that are out there to be sure this is where you want to be.

Happy hunting and I hope you find where you fit best! Be it on or off of Etsy!

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