Think Art Loud

Inspiring, Encouraging, and Promoting the Handmade Arts and Artists

Posts Tagged ‘product photography’

I know this should go without saying, but when selling your work online it is extremely important to have excellent product photography. Since your potential customers can’t see and feel the piece in person, your description and the product photography are all they have to help them make their decision. Your photography can, and often will, be the difference between being able to sell your work online or seemingly endless frustration of wondering why your work is not selling. They say a picture says a thousand words, so ask yourself, what is your product photography saying about you and your work? You may be an amazing artist, but if you don’t have great photographs of your work then potential customers can’t see that. And even worse, your product photography can also give the impression that you don’t really care and aren’t all that serious about what you do. If the photographs of your work are suffering in quality, then, in all likelihood, many people will not even bother to read the descriptions let alone consider buying. I have been to a number of online stores where I left straight away without looking at anything because of the poor photography. However, despite the fact that we all know that we need great images of our work if we are going to sell it online, how many of us actually do? This is particularly an issue when you are just starting to try and sell online. Sometimes, I think we get in such a hurry to get our work listed in our stores as quickly as possible that we make due with lesser quality images than we should.

But great product photography is about more than just whether or not the piece is in focus or that you have the right lighting, it’s also about how it is presented in the photograph. What kind of background are you using to photograph on? Is it distracting/detracting from the piece being photographed? And, unless, you are using props, there should never be objects other than the piece being photographed in the picture. I have seen a lot of product photography where the photographer was not careful about what was in the background of the picture and it really hurts the presentation of what you are trying to show. People will focus their attention on the distractions in the background, rather than on the artwork being photographed. Some people will tell you to never use any props in your product photography to ensure that there are no distractions and your work is presented as professionally as possible, however, I really think that it depends on what you are photographing. I use a lot of props when I photograph my jewelry (usually rocks and shells), and I do this for several reasons. One, I like the aesthetic of the photographs when it’s done right, but also because of the nature of what I photograph. I do a lot of work with chainmaille, however, chainmaille is not always the easiest thing to photograph in terms of getting enough of the piece in the image while also getting the small details of the weaves in focus. By using props, I am able to photograph a larger area of the jewelry in a smaller amount of actual space. It allows me to be able to get most, if not all, of the piece in the picture without having to have the camera so far from the piece that the details of the piece become too difficult to see (particularly in the case of micromaille). However, if you choose to use props in your product photography, be careful as they can just as easily hurt your photography as they can help it.

Product photography will never be easy. It just has too many variables that can mess it up, (incorrect lighting, distracting background, poor choice/unnecessary use of props, difficulty focusing, camera shake, etc.). However, despite all of its headaches it is well worth taking the extra time to make sure that it is done as best as you possibly can, and will help eliminate, or at least reduce, one of the common hurdles and frustrations with online selling. Remember that they represent more than just the pieces being photographed, but also the professionalism and quality of your business itself so put your best foot forward!

Follow
Get every new post delivered to your inbox
Join millions of other followers
Powered By WPFruits.com