Think Art Loud

Inspiring, Encouraging, and Promoting the Handmade Arts and Artists

Posts Tagged ‘marketing your handmade business’

I know some people really enjoy social media marketing and promoting, for me though, it’s something that I’ve struggled with. How to do it well, what social media platforms should I use, how much time to spend marketing/promoting, etc. It can all be rather overwhelming, especially at first.

Social media marketing, while not always the most enjoyable, is an essential part of any business. Not only does it keep you in touch with those that already know and love your work, but it also helps you to reach out to others who will and who might otherwise not be able to find out about your work. However, there is such a thing as having too many social media accounts: if you can’t properly keep up with and maintain the accounts you , then you probably have too many. With as many different social media sites that there are now, the reality is that you can’t do all of them; if you try to do too many you won’t be able to market well on any of them because you don’t have enough time to properly devote to each of your accounts.

So how do you pick which ones to keep, and which ones to write off? First of all, know how much time are able to give to social media marketing to determine how many you think you will be able to keep up with. Once you know that, you can start looking at which ones are best for you and your business.

These days, having a Facebook page is an absolute must, so regardless of which other social media sites you choose, make sure this is one of them. But otherwise, know your audience. Where are they most likely to be reached? Twitter? Instagram? Plurk? Stumbleupon? Tumbler? Pinterest? Some other social media site not listed here or not yet invented (you know they’re going to come out with more!)? Also, if after giving a fair try to one of these sites, if you find it isn’t doing well, then maybe it’s time to re-evalute the value of that site or maybe even your audience. However, if you do decide to let an account die, be sure to make an announcement of where you are moving to so that any followers that truly care to keep up with what’s going on know where to find you.

The more time you invest in social media marketing, the easier it will get. You may also find that you can now handle keeping up with more accounts than you could before and be able to expand. So, even if you think you are maxed out when it comes to social media networks, keep your ears open as to what’s new. You never know, you may be able to replace an account that’s not doing so well, or someday find yourself able to/wanting to expand your social media reach.

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