Think Art Loud

Inspiring, Encouraging, and Promoting the Handmade Arts and Artists

Free For All Friday: How Pinterest is a useful business tool

Posted Friday, March 14th, 2014

I know some take issue with how Pinterest works (does it or does it now violate copyright laws, etc.), and can be a bit of a hot topic. However, I thought I’d blog about the usefulness of Pinterest for businesses, and in particular, handmade businesses.

First of all, Pinterest can be a great marketing platform. Pin the image/description of one of your art pieces from its website listing and you now have a free advertizement with store link and one that can spread across Pinterest to reach more than just those that follow your account. The more people that your pin reaches, the greater the probability that that pin will result in a sale, and yes, sales do get made because of Pinterest. I had two sales last year that I know can be traced back to one of my Pinterst followers. It’s not guaranteed, but then there is never that guarantee with any form of advertizing/marketing. You just keep at it, and, eventually, the sales begin to come in.

However, Pinterest as a marketing platform is the tip of its usefulness to handmade businesses. Besides showing off your work, Pinterest can also work as the online version of what is called an ‘inspiration morgue’ (a binder, box, etc. that artists/designers use to store objects and photographs that could provide inspiration for future project ideas). You can use the boards to organize different forms of project inspiration, (colour, texture, pattern.?), keep better track of tutorials than simply using your browser’s ‘bookmark’ feature, brainstorm display ideas, etc.

Pinterest really is a valuable organizational and marketing tool. If you haven’t tried it yet for your handmade business, I would strongly suggest you consider giving it a try!

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